Project Moustache

The average American is exposed to over 3,000 ads every day and these images are increasingly encroaching on our public spaces. Subway stations, buildings, buses, and even trashcans are plastered with marketing campaigns. Many citizens have responded to advertising posters with the gusto of grade school disobedience. Their weapon: the pen. Their mark: the scribbled moustache. But why stop there? Why rush our moment of displeasure? If we are to mark up our own walls, let us make them look nice. Project Moustache refines the distilled mark of the people.

2005, New York, New York, stickers.

The one and only Bill Cunningham, street photographer for The New York Times, modeling one of my test mustaches